usability_testing_services

Leverage the Benefits of Impeccable Usability Testing Services

Usability Testing is the most efficient and informative method to identify problems and gather insight regarding how to fix functional and non-functional problems within an application. During a usability test, users perform tasks and interact with the client’s product in a controlled environment. Testers observe users interacting with the product in real-time and gather rich feedback and data as a result.

Usability is a crucial area to find out a product’s acceptance in the marketplace. Poor user experience can affect your customer loyalty, putting a straight impact on your brand reputation.ImpactQA guarantees delivery of a Product with Implied Usability Heuristics which results in Enhanced User experience. This ensures that the live user has all the comfort available in using the application.This kind of testing comprises testing User Interfaces (UI) and User Experience (UX).

need_for_usability_testing

Need for Usability Testing

Usability Testing implies easy accessibility of the Website by the End Users
Usability Testing tells us what difficulties or Problems/Errors Customer could face while accessing/using the website
Bad user Experience can result in Un-installation/Losing the customer forever

why_to_use_usability_testing

Why to Use Usability Testing

Useful

Optimize ease-of-access for the users. User should be able to access the Application anywhere upon need basis.

Accessible

Website should comply with legal obligations and should be accessible with millions of people who have one or multiple Disabilities.

Desirable

Feel good factor should emerge after using the Application and should invite a user to log in back again.

Findable

User should be able to Search for the main features of the application on one or two clicks.

Usable

Examine adequate response time of generally used functions.The interface should be usable from Human centric design framework.

ImpactQA’s team of usability testers have extensive experience in assessing usability and design factors such as ease-of-navigation, error control, consistency, feedback, performance, visual clarity, accessibility and transactions.

User Journey and Feature Mapping
Functional Consistency Review
Information Architecture Analysis
Business Scenario and Use Case Elaboration
Page Elements Inspection

process

Iterative and Methodical Usability Testing Process

Planning
  • Identify the goals
  • Define the scope
  • Agree upon the metrics
  • Estimate the cost of study
Recruiting
  • Assemble the Resources
  • Explain the goals and scope
  • Assign the tasks
  • Report tools and templates
Test Execution
  • Testing as End users and with Live Users
  • Capturing Unbiased results and reporting
  • Assign the tasks
  • Report tools and templates
Analysis
  • Categorizing on basis of priority and Severity
  • Identifying the Patterns
  • User Comments
Reporting
  • Actionable recommendation
  • Stakeholder breifing

standard_process_at_impactqa_with_actual_end_users

Standard Process at ImpactQA with Actual End Users

Create A Prototype

A prototype is an early model of a product—usually with restricted functionality—built for testing a design concept.

Test Plan

A Test Plan includes what is being tested, how it is going to be measured, etc.

Recruit Target Users

It’s significant to find unbiased participants who will not just want to be “nice to you,” i.e., like everything they see. You need unbiased feedback—good or bad—to really get value out of the test.

Find a Location

The testing can be done outside! We put our potential users in a real, contextually accurate setting—like riding a bus together while looking at your bus journey planning prototype.

Moderate the Tests

We give our users context and remind them to imagine they are using the app in a real-life situation—while exercising, commuting, or shopping, for example.

Document Results

Typically, the test artifacts consist of The spreadsheet with notes, an audio recording, a screen recording or a recording of the test participant from a webcam, etc. All these things are documented properly.

our_tools

Tools we Use

usability_testing_via_heuristics

Usability Testing via Heuristics

The Product or System that user is using should speak the User`s language which is familiar to the user which makes him/her feel home

If any button is pressed by the user by mistake, he/she should always be able to exit without extending dialogues

Being Pro-active is alerting the user about the error that can happen with their actions

Error messages should be simple and should suggest a constructive solution

Users should easily recognize words, actions, and icons. Standard language should be used which is recognizable to the user

User should be able to use the system with ease and retrievability. Options should be shown Pro-actively to User for the actions they are performing. Example- Search Strings

Product or System should be able to cater to both Experienced and Inexperienced users. The user should be allowed to tailor frequent actions

User should be able to identify the system with minimum thinking. Example: By just seeing the icon, the user should be able to gather information about its functioning

Help and documentation are sometimes necessary to be provided. It should be easily accessible to the user stating about User`s task in a less descriptive manner

User should always know about current status via appropriate feedback and cues

why_choose_impactqa

Why Choose ImpactQA?

Invest time in understanding the product’s user base and selecting the right team to test
Provides efficient performance of the application
Impact QA offers a cost-effective approach to usability testing for your product
Product Based Usability Checklist is made which ensures User-friendly Product delivery
Building a brand reputation
Useful in getting a wide range of end users
Perform usability tests for websites & mobile apps using most modern and useful usability testing tools

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