ImpactQA’s CEO, Mr. JP Bhatt, and COO, Mr. Sanjeev Sinha, were invited as panelist speakers at Forrester’s event titled, “Being Future Ready: Business Insights for Tech & Marketing Leaders,” held at Hotel Taj Palace, New Delhi, on the 10th of November, 2022.
Our leadership team and other renowned speakers from the IT realm shared their outlook on the current macroeconomic shifts and B2B market dynamics. The experts highlighted the primary triggers, such as geopolitical risks, inflation, and rising capital costs, which are reshaping the global business arena.
The event offered a deep insight into a future fit organization with an outside-in perspective. The discussion covered all external influences by examining the current global B2B tech buying behavior and reviewing revenue opportunities by aligning the technological and market landscape.