Emerging Real Estate Technology Trends 2019

If you look back a decade of progress, Real Estate Business was merely contemplating digital opportunities and embarking on a modern path of website creation, online marketing, and mobile application development. At present Real Estate Domain in its traditional sense makes up a small part of RE Technology landscape. Real Estate Technology, also famous as PropTech, or RE Tech is projected as constant-changing and fastest-growing industry. Ever since 2012, Real Estate Tech Companies have elevated over $43 billion in funding universally. The main types of solution investors are focused on within real estate sector are Software as a service (SaaS) platforms. Companies like Zillow and Trulia are industry leaders in the real estate industry and pretty successful at offering homebuyers with the digital outline of the property, and getting them in touch with realtors and brokers who can complete the contract of deal.

Real Estate Technology Trends

Real Estate Technology is it’s an umbrella term for software platforms and tools used by diverse participants in the real estate industry, including investors, brokers, property owners, real estate-focused lenders, and managers. According to the most recent report provided by Federal Reserve in the year 2014, the real estate field has the maximum value of assets that is projected in $40 trillion. In spite of the impressive number of real estate firms, less than 10% of them have adopted the software application & software testing solutions for real estate. That means real estate tech startups with modern techniques and good products still have a great possibility to become the market leaders.

The second wave of RE technology, “2.0,” has matured over the last 6-7 years, giving boosts to two new categories, tech-enabled services and space arbitrage. The 2.0 wave in RE technology hit a milestone in July 2017 with the successful and thriving IPO of a tech-enabled real estate brokerage- Redfin. This was the first prime real estate tech-enabled services organization to go publically open and did so at a valuation multiple equivalents to pure technologies comp. The bulk of the 2.0 success stories have been businesses which found prospects to progress on the offerings of incumbents and develop at their expense. These companies usually included a technology factor though also implicated significant people-delivered or space-related services to monetize. The expansion of businesses in the space-arbitrage and tech-enabled categories demonstrates also makes it particularly challenging to delineate between traditional real estate and real estate technology. Start-ups in the newest Real estate 3.0 category, which is still in its nascent stages, where the key ‘startups’ are complementary to incumbents and have technology more centralized to their offering or may potentially focused on newest and advanced technologies and tools.

Real Estate: The Synthesis Phase:

Real estate 3.0, which is still in its nascent stages, may potentially look more like real estate 1.0 where the key ‘startups’ are complementary to incumbents and have technology more central to their offering. The themes of this newest phase will likely include:

Internet of Things technology & spatial visualization: Commercial and Home space sensors, construction planning and automation tools.

  • Google’s acquisition of Nest was a precursor to the rising excitement and investment of businesses and consumers in technology to increase their physical space. Eventually impactful for the construction & development industry will be the evolution in virtual reality tools and user intuitive spatial planning tools that could reform how people make decisions.

    RE big data: Leveraging the current gains in the ease of access of large information sets to make decisions on real estate planning and investment.

    Platforms to manage and handle services & purchase: Resources and technology that help people manage real estate transaction services and the equirements of their physical space.

  • Redfin, Zillow, WeWork, along with their segment up-and-comers, have all greatly invested to build multi-service platforms, where clients would select office and home providers though their site, leaving the opportunity for new startups.

    AI in property management and valuation: Property management is essential but can be extremely demanding, especially for agents and landlords that deal with manifold properties.

  • Intelligent homes powered by machine learning and Artificial Intelligence algorithms assists in easing off the pressure by automating jobs like screening tenants, setting the rent, alerting the important contacts at emergency, among others. New-age brokerage firms are applying deep learning capabilities to find quality properties, provide accurate real estate valuations, find underutilized properties, and assists property purchasers to determine the future value of their assets.

The cloud- Another platform with extensive impact takes on the concluding process.

  • Anybody who has ever purchased real estate knows what an inefficient, long, and frustrating procedure this is. Now, thanks to the cloud and improved data management apps, the complete procedure can be streamlined for both residential and commercial purchases — right down to electronic signs. A company that is solving this trouble in a pioneering way is PEXA (Private Exchange Australia), an online property exchange network.

Blockchain- It is the underlying technology behind cryptocurrencies like Bitcoin, however, it is not merely the new payment ways that are set to modify the way we do real estate.

  • The blockchain is efficiently a decentralized database, ensuring the integrity of the data and allowing for records to be created for every single property in the nation.

Real Estate Startups have a lot on their plate when considering what trends to capitalize and what procedures will work best for their operations in order to achieve success. There are somehow several roadblocks along the way, but decision-makers in this type of industries must be smart enough to overcome challenges by using evolving technology and by staying on top of emerging trends to better meet user needs. As the technology persistently become more ubiquitous, you can expect home buying to never be the similar again.

As more people hunt for quality apps, startups should look to leverage agile testing methodologies and innovative automation testing solution offered by ImpactQA to completely vet programs & deploys the best possible products. It doesn’t matter, whether your apps are meant for consumer use or internal – your software or app must be tight and functional with no or minimal bugs. Any fixes have to be easily enacted to establish a reputation and keep user loyalty for reliability.

Why Security Testing is important for Real Estate Tech Companies?

Data Security is of supreme importance to users, and even more to Real Estate Tech companies. In the context of global business, convenience of data from anywhere at any point/ moment can pose challenges to companies doing business in different geographies. Organizations are realizing the necessities to make noteworthy investments in their data protection systems and Security Testing has become inevitable to safeguard their confidential and sensitive data. Now the question is why is Security Testing significant? A comprehensive security testing framework manage validation across every single layers of an app. Starting with evaluation and analysis of the security of the application’s infrastructure, it moves further wrapping the database, network, and app exposure layers. Although app and mobile testing serves to assess security at these levels, cloud penetration testing depicts the security gaps in the armour, when the app is hosted in the cloud.

These testing criteria make use of a mixture of automated scanner tools that assess lines of code for security inconsistencies and penetration testing that simulates attack by unintentional access channels. Vulnerability assessment forms a significant element of security testing. Through this, the company can assess their application code for vulnerabilities and take corrective actions for the same. In recent times, several software development enterprises have been making use of secure SDLC (software development life cycle) methods to ensure detection and rectification of vulnerability areas early on in the app development procedure. The significant purpose is to discover the vulnerabilities, and afterward repairs them. The 6 essential security concepts are:

  • Authentication – Establishes the user’s identity
  • Confidentiality – Information should be available to merely those with authorized access
  • Authorization – User should receive a service or perform an action for which he has permission
  • Integrity – A measure intended to permit the receiver to find out that the information which it is providing is right
  • Non-repudiation – Prevent later denial that an act happened
  • Availability – Information & communication services be supposed to be prepared any time, as required

How does Security Testing add value to Real Estate Tech companies?

In today’s modern era with consumers depending excessively on online channels to make transactions, any safety breaches, however minor or major, lead to loss in customer confidence and eventually returns. Besides, the security threats have also grown exponentially, both in excellence & impact potential. In such circumstances, security testing is the only route that assists an organization identify and scrutinize where they are vulnerable and take the corrective actions to control as well as rectifies the security gaps. More and more Real Estate start-up companies are getting the security audits done and testing measures to make certain that their mission i.e. critical apps are shielded from any breaches or unplanned penetration. The more extensive the company’s security testing approaches are, the superior are its chances of succeeding in a progressively more threatening technology scenario.

Data security measures enable an organization to avoid the pitfalls arising from accidental disclosures of sensitive data. Many times, such leakages cost organizations dearly, on account of legal complications arising due to sensitivity of information. Data security measures reduce the compliance cost by simplifying data audit mechanisms and automating them. They also enable the organization to ensure integrity of data by preventing unauthorized usage and modifications. In today’s well connected world, adoption of robust data security processes and methodologies also ensure that the organization is well aligned to the legal and compliance standards across countries – a key decisive factor when it comes to operating across continents.

Final Verdict

Above all, Security Testing helps Real Estate Tech companies to ensure that their sensitive data is not subjected to any violation, destruction, and breach. Every Real Estate company is different in its own infrastructure and related risks that require an in-depth analysis. Security testing practices like vulnerability scanning, security assessment, risk assessments, and penetration testing can be used to discover threats to data security and avert them. ImpactQA offers delivers automated, application security testing that accounts for potential threat analysis, suitable testing methods, and dedicated domain expertise. We assist online service providers and website owners to effectively manage application security threats to ensure an organization’s reputation, customer confidence, privacy of sensitive data, and also trust. It offers an exhaustive security analysis supported by broad reports and dashboards along with corrective measures for the data security challenges. Protecting Real Estate Tech Company’s valuable Information helps in keeping ahead of rival competitors results in expansion of the business into new markets.