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Top 10 Ways APIs Can Benefit Your E-Commerce Business

To comply with the digitally transforming world, business leaders have kept an eagle’s eye on the data-driven surroundings. Globally renowned technology enterprises have been at the forefront to exhibit the comfort of being digitally active. Such an example has motivated and pushed several industries to expand their operations over digital platforms. The e-commerce industry was established out of such instigation and has now enrolled countless businesses, favoring their market reach and sales.

Application Programming Interfaces or APIs are the connector bits that convert data into valuable and applicable business information. The role of APIs in the e-commerce world is linked to the delivery of correct communications from the retailer’s end to the shopper’s end. The installation and availability of data act as a major advantage to online retailers. It helps to develop a better understanding of its customer base and also stabilize better association with shoppers.

The incorporation of e-commerce APIs into your business is aimed at fulfilling needs associated with market goals, customer pool, product catalog, etc. If you wish to understand how APIs support e-commerce operations, do check out the top 10 ways as mentioned by industry experts for better insight.

Product Knowledge  

By implementing e-commerce APIs, you can easily sync your webpages for the product catalog directly with a global database. The purpose of this database is to share in-depth knowledge about the products. To be precise, such an API is perfect for displaying brand images, thorough product specifications, product descriptions, and entire product titles fetched from this global product-centric database.

Site Search

You can conveniently escalate the customer’s shopping experience by offering advanced search options on the e-commerce site. For retailers managing an extensive amount of content pages, the installation of site search API on the website helps providing hassle-free search experience to customers. Such e-commerce APIs assist customers in searching for detailed product items and other related content quite comfortably.

Social Proof

It is important to share social proof such as overall Facebook likes, Twitter comments, and product reviews with the customers. In fact, retailers can use e-commerce APIs for directly streaming social media feeds to their website as well as product pages.


The best part about Personalization e-commerce APIs is their effectiveness to address the needs of different customers. With the implementation of this particular API, you get to categorize the website content for valuing the needs of every site visitor and potential customer. These APIs make use of complex algorithms that assist in rearranging your website content. Hence, you get to present correct search results as to what the visitors had been searching on social media, and diverse search engines.

Marketing Automation

The use of automation service reduces the effort involved in writing lengthy codes to execute these e-commerce APIs. At present, there are numerous tools available in the market which can actively guide you in automating business processes by using APIs. Automatically adding a site customer to the prevalent email marketing contact list is one of the many actions that get simplified through the addition of automation APIs. Always remember, test automation of such APIs is a must before letting the overall setup getting hampered by bugs or potential errors.

Price Comparability

If you get to analyze your competitors’ pricing, it is seen as a vital factor in planning your online business. For instance, you can link the product catalog with a price comparison API for acquiring automatic reports. This assessment includes a comparison of your product pricing with immediate competitors. The acquired data can be utilized for price surge and to even contest the sales prices of competitors at specific times during the year.


The inclusion of shipping e-commerce APIs is a boost to online retailers who deal with drop shipments. By adding these APIs, retailers can easily automate processes starting from the sale to the point when the parcel gets delivered to the customer. In addition, shipping API further offers a tracking tool available to both the retailers and the customers for ensuring the delivery is made without any inconvenience.


Add an anti-fraud API to your e-commerce business so that sales initiated by customers are directed via API including an anti-fraud algorithm. This proves helpful to determine if the sale points to any red flags whenever an unprincipled purchase is carried out. The presence of anti-fraud e-commerce APIs allows you to stay up-to-date with the latest financial trends, recent credit card frauds, and even matches previous deceptive practices.


In case your e-commerce website includes widgets that are associated with product items on Amazon, there are higher chances you are already making use of Amazon Affiliates API! Such widgets are framed by Amazon’s APIs for helping you demonstrate Amazon products on your e-commerce website. This also covers providing knowledge whenever the customers purchase an item, thereby, allowing you to receive a designated commission.

Recommendation Engine

Recommendation Engine API is a wonderful resource to add popular as well as trending products to a certain webpage on an e-commerce site. This way a new customer also gets a chance to scan items which they might be interested in. You can see it as a good merger of using social proof for product endorsement and simultaneously helping customers search new books by analyzing the most popular titles. The effectiveness of recommendation engine APIs can be utilized by online retailers to develop a suggested list for a broad set of products.  The role of e-commerce APIs in strengthening your online business is highly imperative. This fact is validated through the above-mentioned pointers. To receive a better update about the role of APIs within the e-commerce sector, you can contact experts at ImpactQA. Your request would be actively addressed for presenting a quick solution.

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Top 5 IoT Testing Challenges for Testing Experts

The Internet of Things (IoT) has emerged as a dominant segment to empower technology at the global level. Over the years, IoT has successfully captured both virtual and digital platforms. You will be surprised to know that close to 6.4 billion devices were linked to the Internet of Things (IoT) in 2016; the count is expected to surpass 20 billion by 2026!

Globally, inventors and innovators are determined towards the creation of smart gadgets for improving the lives of humans. But it is the testing professionals who are responsible for keeping a check on the safe functionality of different smart tools. For ensuring IoT devices do not face any performance, functionality or security issues, the testing experts need to act is a smart and tactical manner.

It might sound cliché that testing all things listed under IoT is essential, but even then there are several organizations that ignore and sideline the imperativeness of this act. Similar to this problem, there are several other challenges to IoT testing that need to be highlighted.

Let us try to focus on the top five challenges to IoT testing that should be addressed and resolved by testing professionals.

Diversification of IoT Devices and Platforms

The presence of different variations of hardware and software concerned with IoT devices makes it slightly difficult to streamline the testing process. This can be described with the inclusion of diverse versions of firmware and operating systems, which makes it unreasonable to test every possible hardware and software combinations.

 As a possible solution, you can accumulate data from the client source to acquire the list of devices and software versions they use. Once you are aware of their device preference as well as the operating systems to test, make the most of this information for testing certain basic combinations guided in the correct direction.

Investigating Various Protocols of IoT Communications

Presently, IoT devices are known to implement a diverse set of protocols associated with communications. For instance, protocols like Extensible Messaging, Message Queuing Telemetry Transport (MQTT), Constrained Application Protocol (CoAP) and Presence Protocol (XMPP) are considered common, and each of them has their advantages and disadvantages. 

An API is usually layered over transport protocol to make it less difficult for developers when it comes to forming a connection using the device. At the time of test automation, the testing professional can make use of the APIs and protocols along with the test plan. However, the testing tool needs to hold the capability to assist these protocols and APIs without any significant inconvenience.

Modern Security Risks with IoT Devices

As per bizarre statistical data, more than 70% of IoT devices are at risk against problems associated with security. It is the task assigned to the testers who must ensure better guidelines for a gadget’s password policy, together with the authorization aspect also given careful consideration.

Overloading Network Channels & Quick Data Concerns

It is crucial to remember that associated IoT gadgets heavily rely on quick communication. Hence, the network status is bound to impact the performance of a chosen IoT device. It is the task of experts to ensure certain pointers related to IoT testing of gadgets, which include:

  • Exceptional devices do face issues as a result of network infrastructure; for example, unstable network hardware, congested WiFi channels, and inconsistent web connections. Therefore, the IoT devices and applications should be tested keeping in mind these peculiar conditions.
  • Creating a network using the greater part of the varied conditions can be considered reasonable for once. As per observations, developers and testers frequently indulge in network virtualization to systematically replicate distinctive network settings. Investigation of CPU and memory simultaneously with IoT testing should be involved during the analysis of device system metrics.

Vast Presence of IoT Applications to Pose Major Challenge

One of the serious IoT testing challenges is linked to the presence of greater IoT devices and applications. With a purpose to authorize their performance and functionalities, there is a need to talk about well-structured test capabilities.

  • It all comes down to the testers, who should possess an effective test strategy and ensure that the gadgets together with the software are constantly approved with the correct version.
  • Furthermore, if the framework is dependent on the services laid down by the intermediary, there are chances that the tests might fall short as the intermediary service revamp. With the implementation of automated IoT testing, any shortcomings can be rapidly highlighted.

The correct and safe operation of any IoT device or gadget does require such IoT testing challenges to be resolved at the earliest. The above-mentioned issues with IoT testing can be suitably understood through testing experts at ImpactQA. You can connect with them to gather information related to all sorts of IoT testing queries.

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